THE LANGUAGE OF ACCESSIBLE TOURISM - SOCIO-CULTURAL, LINGUISTIC ANDTRANSLATIONAL PERSPECTIVES IN THE PROMOTION OF TOURISM FOR ALL

“The Language of Accessible Tourism - socio-cultural, linguistic and translational perspectives in the promotion of Tourism for All” is a research project funded by the Fondazione di Sardegna, within the call “Bando competitivo Fondazione di Sardegna – 2016 per progetti di ricerca con revisione tra pari” (project coordinator: Dott.ssa Stefania Gandin).

The project wants to identify and assess the features of accessible tourism promotional discourse through multiple socio-cultural and linguistic perspectives, in order to:

• allow a better understanding of the deep cognitive and socio-cultural implications hidden under the phenomenon of accessible tourism;
• identify and analyse the linguistic features characterising the promotion of accessible tourism, also in a translational perspective (ENG-ITA-ENG);
• suggest new linguistic and translational styles to improve the promotion of accessible tourism materials, including their structural layout and, consequently, their degree of accessibility/readability;
• organise networks of research and cooperation with specialised national and international tour-operators and associations working in the field of accessible tourism;
• create specialised resources, academic publications and glossaries of terms relating to accessible tourism services and facilities, addressed to specialists of the sector and tourists.

The research is currently carrying out a survey on the perception of accessible tourism promotion in a linguistic and socio-cultural perspective.

The questionnaire is available in English and Italian and will take approximately 5-10 minutes to complete.

If you want to contribute to this research project, you can complete the survey at the following links:

English: https://it.surveymonkey.com/r/P2V5DZP

Italian: https://it.surveymonkey.com/r/CKLZNFX

The results of this questionnaire will contribute to develop a series of parameters aimed at improving the communicative features characterising accessible tourism discourse and promotion.

For further information, please contact the project coordinator:

Dott.ssa Stefania Gandin

Dipartimento di Storia, scienze dell’Uomo e della Formazione

Via Zanfarino, 62

07100 SASSARI, (ITALY)

Tel: + 39 079229652

Email: sgandin@uniss.it